Michael Beinhorn has produced a wide range of artists including Herbie Hancock, The Red Hot Chili Peppers, Ozzy Osbourne, Aerosmith and Soundgarden, among many others.

He is the author of Unlocking Creativity, and an outspoken advocate of the importance of artist development and pre-production within the creative process. To that end, Michael has begun consulting with artists specifically about their pre-production, and we had a lively discussion that delved deep into the subject.